
Welcome to KnowledgeFest Dallas!
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FULL SCHEDULE
Delivering on the Mobile Electronics Association’s mission to educate, inform and empower the industry, this event will provide you the tools necessary to have the advantage over retailers who continue to follow the same old methods.
The three-day event is complete with top-notch educational workshops (New for Dallas are Hands-on Workshops both Saturday & Sunday on the Exhibit floor), great networking opportunities, manufacturer training sessions, and an exhibit floor packed with your favorite brands. Completing the educational workshops and manufacturer trainings will give you the tools and knowledge to deliver exceptional customer experiences and grow your business.
On behalf of myself, and of the entire Mobile Electronics Association team, we thank you for being part of the only industry event dedicated to the Mobile Electronics Specialist, the installing dealer!
See you at the event,

President - Mobile Electronics Association
Event Location:
Dallas Convention Center
650 S Griffin Street, Dallas,TX 75202
EVENT MAP
SCHEDULE AT A GLANCE
FRIDAY, AUGUST 25TH
Registration
8:00 am - 5:00 pm
Exhibit Hall C Entrance
Opening Keynote - Event Kickoff
8:30 am - 9:00 am
C146
Education Workshops
9:10 am - 12:00 pm
C100's Meeting Rooms
Lunch Break
Food & Beverage
11:30 am – 12:30 pm
Exhibit Hall Lobby
Manufacturer Training
12:30 pm - 4:00 pm
C100's Meeting Rooms
Beer & Business
4:00 pm – 7:00 pm
Exhibit Hall C
Exhibit Hall Open
4:00 pm – 7:00 pm
Exhibit Hall C
SATURDAY, AUGUST 26TH
Registration
7:30 am - 5:00 pm
Exhibit Hall C Entrance
Education Workshops
8:00 am - 12:20pm
C100's Meeting Rooms
MEA Retailer Member Lunch
12:00 pm – 2:00 pm
Available at the MEA Booth
Exhibit Hall Open
12:00 pm – 4:00 pm
Exhibit Hall C
Technician-Fabricator Hands-on Workshops
2:00 pm - 3:10 pm
Exhibit Hall C
Manufacturer Training
4:15 pm - 6:30 pm
C100's Meeting Rooms
SUNDAY, AUGUST 27TH
Registration
8:45 am - 2:00 pm
Exhibit Hall C Entrance
Education Workshops
9:00 am - 11:50 am
C100's Meeting Rooms
MEA Retailer Member Lunch
11:30 am – 1:00 pm
Available at the MEA Booth
Lunch Concessions
11:30 am – 2:30 pm
Exhibit Hall Lobby
Exhibit Hall Open
11:30 am - 2:30 pm
Exhibit Hall C
Technician-Fabricator Hands-on Workshops
12:10 am - 1:20 pm
Exhibit Hall C
FULL SCHEDULE
FRIDAY, AUGUST 23RD
Education Workshops
Keynote – Opening Keynote - Event Kickoff
Start Time: 8:30 am
- Location: C146
Keynote – Opening Keynote - Event Kickoff
Start Time: 8:30 am
- Location: C146
Keynote – Opening Keynote - Event Kickoff
Start Time: 8:30 am
- Location: C146
TF001 - Unlocking the Mystery of Oscilloscopes
Start Time: 9:10 am
- Location: C146
SM001 – Tactical Social Media Marketing for Busy Businesses
Start Time: 9:10 am
- Room: C142
OM001 – Adding Revenue Streams through Diversification
Start Time: 9:10 am
- Room: C140
TF002 – Subwoofer Enclosure Design and Basic Panel Fabrication
Start Time: 10:40 am
- Room: C146
SM002 – Converting Amazon & Online "Shoppers" to Brick & Mortar
Start Time: 10:40 am
- Room: C142
OM002 – HR: Motivate, Manage, Correct, & Fire
Start Time: 10:40 am
- Room: C140
OM003-S – Consejos para pequeños: cómo destacar tu negocio sobre la competencia
Hora de inicio: 10:40 am
- Room: C141
Manufacturer Training
Audiofrog
12:30 pm – 1:30 pm
- Room: C141
Wet Sounds
12:30 pm – 1:30 pm
- Room: C143
Metra
12:30 pm – 1:30 pm
- Room: C144
JL Audio
12:30 pm – 1:30 pm
- Room: C145
SONY Mobile ES
12:30 pm – 1:30 pm
- Room: C146
PRV Audio
12:30 pm – 1:30 pm
- Room: C147
Diamond Audio
12:30 pm – 1:30 pm
- Room: C148
RDVFL
12:30 pm – 1:30 pm
- Room: C149
Firstech
1:45 pm – 2:45 pm
- Room: C140
Ground Zero
1:45 pm – 2:45 pm
- Room: C141
Kenwood
1:45 pm – 2:45 pm
- Room: C142
PrecisionPower & Soundstream
1:45 pm – 2:45 pm
- Room: C143
Metra-Axxess
1:45 pm – 2:45 pm
- Room: C144
JL Audio
1:45 pm – 2:45 pm
- Room: C145
SONY
1:45 pm – 2:45 pm
- Room: C146
ZZ-2
1:45 pm – 2:45 pm
- Room: C147
Snap Finance
1:45 pm – 2:45 pm
- Room: C149
Focal
1:45 pm – 2:45 pm
- Room: C150
Firstech
3:00 pm – 4:00 pm
- Room: C140
Ground Zero
3:00 pm – 4:00 pm
- Room: C141
JVC
3:00 pm – 4:00 pm
- Room: C142
Metra
3:00 pm – 4:00 pm
- Room: C144
JL Audio
3:00 pm – 4:00 pm
- Room: C145
MECP
3:00 pm – 4:00 pm
- Room: C146
Kicker
3:00 pm – 4:00 pm
- Room: C147
Pioneer
3:00 pm – 4:00 pm
- Room: C148
ME-TV
3:00 pm – 4:00 pm
- Room: C149
Gladen Audio
3:00 pm – 4:00 pm
- Room: C150
SATURDAY, AUGUST 26TH
Education Workshops
TF003 – Next Level Fabrication: Fiberglass, Fillers, & Sanding
Start Time: 8:00 am
- Room: C146
SM003 – The Art of Overcoming Objections
Start Time: 8:00 am
- Room: C142
OM003 – Strategies for Building a Successful Business
Start Time: 8:00 am
- Room: C140
TF004 – Mastering the Acoustics of Speaker Placement
Start Time: 9:30 am
- Location: C146
SM004 – Selling with Memes: Discovering the Value of Social Trends and Using Them to Close More Sales
Start Time: 9:30 am
- Room: C142
OM004 – Paving the Road to Profits with Shop Processes & Efficiencies
Start Time: 9:30 am
- Room: C140
TF005 – OEM Integration Fundamentals - Prep for Hands On
Start Time: 11:00 am
- Location: C146
SM005 – Simplifying the Process of Selling DSP
Start Time: 11:00 am
- Room: C142
OM005 – Transitioning from Technician to CEO
Start Time: 11:00 am
- Room: C140
OM005-S – Consejos para pequeños: cómo destacar tu negocio sobre la competencia
Hora de inicio: 11:00 am
- Ubicación: C141
Hands-On Workshops
TFH002 – Hands-On: Modern Wire Management Workshop
Start Time: 2:00 pm
- Room: Exhibit Floor - Station One (1)
TFH003 – Hands-On OEM Integration Technician Workshop
Start Time: 2:00 pm
- Location: Exhibit Floor - Station Two (2)
Manufacturer Training
Firstech
4:15 pm – 5:15 pm
- Room: C140
Tury
4:15 pm – 5:15 pm
- Room: C141
Kenwood
4:15 pm – 5:15 pm
- Room: C142
PrecisionPower & Soundstream
4:15 pm – 5:15 pm
- Room: C143
Metra
4:15 pm – 5:15 pm
- Room: C144
JL Audio
4:15 pm – 5:15 pm
- Room: C145
SONY Mobile ES
4:15 pm – 5:15 pm
- Room: C146
Kicker
4:15 pm – 5:15 pm
- Room: C147
Diamond Audio
4:15 pm – 5:15 pm
- Room: C148
SNAP Finance
4:15 pm – 5:15 pm
- Room: C149
Firstech
5:30 pm – 6:30 pm
- Room: C140
SounDigital
5:30 pm – 6:30 pm
- Room: C141
JVC
5:30 pm – 6:30 pm
- Room: C142
Wet Sounds
5:30 pm – 6:30 pm
- Room: C143
Metra
5:30 pm – 6:30 pm
- Room: C144
JL Audio
5:30 pm – 6:30 pm
- Room: C145
SONY
5:30 pm – 6:30 pm
- Room: C146
PRV Audio
5:30 pm – 6:30 pm
- Room: C147
Pioneer
5:30 pm – 6:30 pm
- Room: C148
ME-TV
5:30 pm – 6:30 pm
- Room: C149
Mosconi
5:30 pm – 6:30 pm
- Room: C150
SUNDAY, AUGUST 27TH
Education Workshops
TF006 – Advanced Audio – Two Seat and Spatial Audio in Cars: What is it? How to do it? Why do it?
Start Time: 9:00 am
- Room: C146
SM006 – Making Purpose-Built Social Media Content
Start Time: 9:00 am
- Room: C142
OM006 – The Retail Owner's Cookbook - Template for Success
Start Time: 9:00 am
- Room: C140
TF007 – DSP Fundamentals - Classroom Prep for Hands On
Start Time: 10:30 am
- Room: C146
SM007 – Sales Pro Roundtable - Creating the Best Retail Experience
Start Time: 10:30 am
- Room: C142
OM007 – Owner & Manager Roundtable - Talking through the Opportunites
Start Time: 10:30 am
- Room: C140
Hands-On Workshops
TFH010 – Hands-On: Modern Wire Management Workshop
Start Time: 12:10 pm
- Room: Exhibit Floor - Station One (1)
TFH011 – Hands-On DSP Tuning Technician Workshop
Start Time: 12:10 pm
- Location: Exhibit Floor - Station Two (2)