WORKSHOP SCHEDULE

FRIDAY

AUGUST

17

8:00AM - 12:20PM

TF001 – Enclosure Design & Purpose

  • Instructors: Andy Wehmeyer – Audiofrog, Inc., Ricardo Rangel – Monster by Rangel
  • Track: Technician - Fabricator
  • Start Time: 8:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: In this session Andy will explain how speakers work, what happens when you put them in enclosures of all kinds and what performance you can expect when you put the enclosure in a car. Ricardo will explain the basics of professional industrial design, classical shapes and proportions and provide some insight into choosing a beautiful design that compliments the vehicle.
RESERVE A SEAT
SURVEY

SM001 – Selling DSP - Technical Explanations and Sales Approaches

  • Instructors: Ken Ward – Educar Training
  • Track: Sales - Marketing
  • Start Time: 8:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C141
  • Description: Digital Sound Processing is the single biggest advancement in car stereo since the in-dash compact disc player - but it's even more complex to present to customers. How should we sell it? Who are the clients who can benefit from DSP? What's the right way to be in the DSP business?
RESERVE A SEAT
SURVEY

OM001 - Understanding your Store Numbers

  • Instructors: Sean Davis – Tip Top Customs, Jason Kranitz – Kingpin University, Rich Basler - MEA
  • Track: Owner - Manager
  • Start Time: 8:00AM
  • Duration: TBD
  • Location: C142
  • Description: Most retailers in mobile electronics get into the industry because of their passion for cars, music, and working with their hands. But there is more to running a business than passion and desire. Learn how to figure out increase or decrease in business over a specific time frame. Learn how to set individual goals with employees to meet the month’s revenue expectations. This session is designed to provide retailer owners and managers an understanding of key performance indicators. Learn how to create a dashboard for your business that allows you to track: Year over Year and month to month comparison of your business, tracking wholesale from retail, understanding your true gross profit dollars and understanding your return on investment (ROI) for specific projects and your overall business.
RESERVE A SEAT
SURVEY

TF002 – Tools of the Trade: Fundamentals of Multimeters, Scopes & Polarity Testers

  • Instructors: Ray West - Titan Motoring, Shaughnessy Murley - Visions
  • Track: Technician - Fabricator
  • Start Time: 9:30AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: Learn to maximize the value of proper tool use and application. This session will leave you with great working knowledge and practical application of multimeters, handheld scopes and polarity testers. Knowing the fundamentals will allow you to be the expert in your shop and the got to tech for others to envy.
RESERVE A SEAT
SURVEY

SM002 – Social Marketing - Mastering One (Facebook-Instagram-YouTube)

  • Instructors: Carlos Ramirez - NVS Audio, Ethan Blau - Sound Wave Customs
  • Track: Sales - Marketing
  • Start Time: 09:30AM
  • Duration: 1 Hour 30 Minutes
  • Location: C141
  • Description: Local marketing; moving beyond the numbers and learning to market online with great results. Learn to master Facebook, Instagram and YouTube. Learn the best way to maximize your marketing in your local area and drive move customers to your location.
RESERVE A SEAT
SURVEY

OM002 - Branding your Business and Yourself!

  • Instructors: Chris Cope – Certified Auto Sound & Security
  • Track: Owner - Manager
  • Start Time: 9:30AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: In this class we will discuss the ins and outs of bringing your business into the 21st century. We will address how to effectively create a brand and run with that brand, so your customers recognize you for you not the brands you sell! We will dig into utilizing the resources you have at your disposal and teach you a system that will cut your overall costs while having way more impact to your customer image!
RESERVE A SEAT
SURVEY

TF003 - School of Sound - Know the Foundation - Part 1

  • Instructors: Steve Turrisi, Kevin Ferry, Rob Haynes - JL Audio
  • Track: Technician - Fabricator
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: In the car audio business, we don’t just sell products and install them… we’re selling something far more interesting… the enjoyment of music. In order for music to become an experience it has to transcend the nuts and bolts and make the listener forget that he/she is listening to equipment. This level of performance doesn’t just happen… it has to be designed with knowledge and care. Sometimes it is easy to forget what our customers are really looking for and how closely it fits in with our goals as salespeople and installers.
RESERVE A SEAT
SURVEY

SM003 - The Value of Advanced (Custom) Installation: Bidding the Job

  • Instructors: Jason Kranitz - Kingpin University
  • Track: Sales - Marketing
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C141
  • Description: Learn to show your good, better, best scenarios and find out how it builds your bottom line. Custom installation – 10% billing, Power Flow (1 Hour), Mounting (1 Hour) & Signal Path (1 Hour) and then OEM Integration. Now add custom installation to finish the sale. Learn to optimize both sales & install working together.
RESERVE A SEAT
SURVEY

OM003 - Branding your Business and Yourself!

  • Instructors: Del Ellis – Del Ellis Training International
  • Track: Sales - Marketing
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: Learn to show your good, better, best scenarios and find out how it builds your bottom line. Custom installation – 10% billing, Power Flow (1 Hour), Mounting (1 Hour) & Signal Path (1 Hour) and then OEM Integration. Now add custom installation to finish the sale. Learn to optimize both sales & install working together.
RESERVE A SEAT
SURVEY

NS-TF001 – School of Sound – Building on the Foundation – Part 2

  • Instructors: Steve Turrisi, Kevin Ferry, Rob Haynes - JL Audio
  • Track: Technician - Fabricator
  • Start Time: 8:15PM
  • Duration: 2 Hour 15 Minutes
  • Location: C146
  • Description: Same as part 1.
RESERVE A SEAT
SURVEY

NS-SM001 - Adding Value to Make More

  • Instructors: Del Ellis - Del Ellis International
  • Track: Sales - Marketing
  • Start Time: 8:15PM
  • Duration: 1 Hour 20 Minutes
  • Location: C141
  • Description: Have you ever been to a product training and they kept saying, “You have to add value; you have to add value”? You have been told that you need to, however, did anyone of them take the time to show you how to add value? How in the world can you charge more money if you do not know how to add value? You can’t, can you? In this session “Adding Value to Make More” you will learn “hands-on” how to add value so that you can charge more money and get it!
RESERVE A SEAT
SURVEY

NS-OM001 – Owner’s Roundtable

  • Instructors: Brian Layton – SoundFX, Mark Miller – WSS, John Schwartz – Perfectionist, Andrew Evens - Industry Auto Body & Fabrication
  • Track: Owner - Manager
  • Start Time: 8:15PM
  • Duration: 2 Hours
  • Location: C142
  • Description: This roundtable will provide a moderated forum for store owners to discuss industry issues and opportunities.
RESERVE A SEAT
SURVEY

SATURDAY

AUGUST

18

8:00AM - 12:20PM

TF004 – Tuning It Right the First Time

  • Instructors: Andy Wehmeyer – Audiofrog, Inc., Chris Carter – Extreme Audio VA
  • Track: Technician - Fabricator
  • Start Time: 8:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: Learn a straightforward process for tuning systems that include DSP and why the process works. Topics covered will be digital audio basics, gain setting, crossover type and selection, delay setting and equalization. We’ll also explain the basics of how recordings are made and what you can expect to achieve when reproducing them. This class is designed to make you a better and much more efficient tuner.
RESERVE A SEAT
SURVEY

Demonstration and Delivery that will Leave a Great Impression

  • Instructors: Jason Kranitz - Kingpin
  • Track: Marketing
  • Start Time: 8:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C141
  • Description: It’s more than handing your customer the keys. Learn how to do a proper demo and delivery to guarantee highly satisfied customers and repeat business. Underlining the importance of the last step in the sales process. Show your customer you care about the installation.
RESERVE A SEAT
SURVEY

OM004 - Building a Sellable Business

  • Instructors: Chris Cope – Certified Auto Sound & Security
  • Track: Owner - Manager
  • Start Time: 8:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: Have you ever wondered how to get top dollar for your business? In this class we will dig into the ins and outs of your business and go over the way to find out what category your business falls into. We will also go over a plan to get your business from being a tough sell to a sale that people are beating down your door to give you top dollar for the business you worried so hard to build up!
RESERVE A SEAT
SURVEY

TF005 – The Technicians Guide to the Universe

  • Instructors: Mike Schwitz – Sound Connection Inc., Josh White - Car Toys, Brandon Green - The Car Audio Shop
  • Track: Technician - Fabricator
  • Start Time: 9:30AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: This session will seek to review the best industry practices that all technicians should know and adhere when seeking to be a professional in the mobile electronics industry. It will cover tried and proven techniques such as soldering, power distribution and signal routing, proper techniques for quality threaded inserts, creating composite speaker adapters, wrapping the sides of enclosures and other important install practices. All too often the fundamentals of installation are overlooked when working to create the desired outcome. This session will give you a solid foundation from which to build reliable installations that will last the life of the vehicle. Along with tips on becoming more efficient and more productive as an installer.
RESERVE A SEAT
SURVEY

SM005 – Selling with Confidence: Remembering that you are the Expert

  • Instructors: Elias Ventura - SoundFX, Chris McNulty - Driven
  • Track: Sales - Marketing
  • Start Time: 9:30AM
  • Duration: 1 Hour 20 Minutes
  • Location: C141
  • Description: Do you know everything there is to know about all the gear you sell, but still find yourself selling the gear the customer wants, instead of what he really needs? Lack of assertive confidence during the sales conversation often costs you the sale, or worse, creates a dissatisfied customer. Join us to learn more about how to turn your knowledge into more dollars and bigger smiles. You ARE the expert.
RESERVE A SEAT
SURVEY

OM005 – Making the Investment: The Custom Fabrication Business

  • Instructors: Bryan Schmitt – Mobile Solutions
  • Track: Owner - Manager
  • Start Time: 9:30AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: In this highly informative session, attendees learn how to actively take a profitable position in the utilization of tools and techniques used in custom fabrication and OEM audio integration. Understand how to challenge, incentivize and reward technicians of all levels to exercise their skill and creativity with a focus on efficiency. Learn the tools and equipment you need to make the process deliver repeatability and efficient outcomes. Bryan will demonstrate the process of how to budget for even modest fabrication and integration tooling so a retailer is positioned to build income in a profitable, measured way. This session allows attendees to understand when it makes sense to further their investment in time-saving tooling and skill-based training so that the technicians work to produce profitable custom labor that competitors simply can’t match. It’s the differentiator that specialty independent retailers can use to increase success. If you like the idea of increasing the average client invoice value over and over again with profitable results, don’t miss this important business-focused class.
RESERVE A SEAT
SURVEY

TF006 – The Four Questions - Essential Tests for OEM Audio Integration

  • Instructors: Ken Ward – Educar Training
  • Track: Technician - Fabricator
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: What if you could make sure that an OEM integration device will do what's needed - before you install it? How do you tell what you need a device to be able to do? Learn Educar's 2018 Four Questions process, to find OE integration issues before they're problems. We will show you how to test the signal and how to learn each device's "core functions" beforehand. In this session, you will learn how to expose additional processing of audio signals used by the carmakers - even in base-model audio systems from mainline brands like Toyota!
RESERVE A SEAT
SURVEY

SM006 – Local Marketing: Mastering Public Relations

  • Instructors: Amy Gilroy – CE Outlook, Solomon Daniels – Mobile Electronics, Ethan Blau – Sound Wave
  • Track: Sales - Marketing
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C141
  • Description: One of the issues in our industry is low consumer awareness. Learn low- to no-cost ways to build awareness of what you do and who you are within your community with a public relations campaign. Find out how to create and send out press releases to local newspapers, radio stations and TV stations. This session explains how to write a release, how to find out who to send it to, and how to follow up with being available for interviews.
RESERVE A SEAT
SURVEY

OM006 – Cash Flow Management for Small Business Owners

  • Instructors: Ellen DeLuca - MEA
  • Track: Manager
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: Learn the best ways to manage your cash flow and maximize your potential. Cash flow is the life-blood of your business. It’s the means to pay salaries, buy supplies, and make investments in your business. Learn great tips to improve your cash flow. Understand how best to anticipate your future needs. As business owners, you usually learn two principles early in the life of your company: Cash is king and the Golden Rule. Learn how to apply these in a way that will help you sleep soundly at night knowing that your business will survive and continue to thrive.
RESERVE A SEAT
SURVEY

SUNDAY

AUGUST

19

8:00AM - 12:20PM

TF007 - Remote Starter Technology: Troubleshooting Techniques

  • Instructors: Shaughnessy Murley – Visions, Brian Murphy - ADS
  • Track: Technician - Fabricator
  • Start Time: 8:00 AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: This advanced session on remote start technology applies real-time field experience to the presentation to familiarize you with the latest integration solutions and all the latest product categories, particularly where data bus and transponder interface challenges are concerned. This session is a priority for any installation technician looking to become the go-to specialist for remote starter installation and to confidently and successfully approach today’s challenging vehicles.
RESERVE A SEAT
SURVEY

SM007 – Sustainable Selling – The Four Rules & Four Modes of the Sale

  • Instructors: Ken Ward – Educar Training
  • Track: Marketing
  • Start Time: 8:00AM
  • Duration: 1 Hour 10 Minutes
  • Location: C141
  • Description: Part one of the 12 Keys of Sustainable Selling - getting the deal, keeping the customer, earning the profits. A two-workshop course on creating better results (for everyone) on the sales floor. This workshop is designed to give you techniques you will use your first day back at the store, and every day afterwards. The Four Rules - an ethical framework for sales, work, and life - especially sales. Follow these rules and be confident of the value you bring. Learn sure fire ways to avoid the ethical quagmires that make the sales profession difficult for many. The Four Modes of Operation - Experience a basic operating system for maximizing our effectiveness with people (clients, co-workers, and everyone else!). Take part in exercises with a world-class professional trainer and facilitator! Get better results when working with others - whether they be clients, colleagues, or employers. Better manage your own reactions and navigate others' reactions far more effectively, to get where you need to be.
RESERVE A SEAT
SURVEY

OM007 – Mastering Dealership Work (Part 1)

  • Instructors: Chris Cope – Certified Auto Sound & Security
  • Track: Owner - Manager
  • Start Time: 8:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: Can’t seem to break into the dealership market or think it’s not worth your time? In this class we explain a system that will allow you to build your dealer business no matter how big or small it is currently. We go over our proven methods of breaking into new dealers and touch on maintaining those valuable relationships.
RESERVE A SEAT
SURVEY

TF008 – Metal Fabrication: Building, Mounting and Structural Integrity

  • Instructors: Chris Pate – MobileToys, Inc., JT Torres – Automotive Entertainment
  • Track: Technician - Fabricator
  • Start Time: 9:30AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: Custom installation reliability and serviceability is the foundation of any great build. This course will show several metal fabrication tasks that are essential to taking your work to the next level. This session will cover aluminum fabrication including machining without a CNC including polishing and finishing. Steel fabrication (thin wall) including sheet metal brackets with MiG welding examples and hardware and mounting examples. Panel fabrication using magnets showing you five (5) steps to panel fabrication with magnets. Also, applications using different substrates with magnets (acrylic, ABS, & aluminum). Learn uses of materials including ferrous and non-ferrous metals as well as plastic composites. See first-hand on how to build and fabricate custom brackets. Mount components with the same or greater integrity as the OEM, including serviceable attachments.
RESERVE A SEAT
SURVEY

SM008 – Sustainable Selling – The Four Steps of the Sale

  • Instructors: Ken Ward – Educar Training
  • Track: Sales - Marketing
  • Start Time: 9:30AM
  • Duration: 1 Hour 20 Minutes
  • Location: C141
  • Description: Part Two of the 12 Keys of Sustainable Selling - The Four Steps of the Sale - What happens in every single sale, when it should happen, and how to make it happen. Exercises and techniques to use as soon as you're back in the store. Four simple steps, a basic formula for handling objections, and a focus on how to delight clients - retaining their business!
RESERVE A SEAT
SURVEY

TF009 – The Fundamentals of 3D Printing for Production

  • Instructors: Brian Shrug - Extreme Audio VA, Andy Wehmeyer – Audiofrog, Inc.
  • Track: Technician - Fabricator
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C146
  • Description: Is 3-D printing for you? Andy and Brian will discuss the pros and cons of 3-D printing, how to get started and what to expect while you’re learning. Topics covered will be: drawing in 3-D CAD, designing and preparing objects for printing, choosing and operating a 3-D printer and options for finishing printed pieces.
RESERVE A SEAT
SURVEY

SM009 – Eddy Kay's Original Tool Box - Greatest Hits

  • Instructors: Eddy Kay
  • Track: Sales – Marketing
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: The Tool Box is the greatest sales tool ever created for the mobile electronics industry. This session will leave you with the best tips and tools for the retail floor! Understand why adding on to the invoice is the greatest customer service you can do. Learn how to sell labor rather than just quoting it. All this and more taught by the great Eddy Kay! This session will teach you in the way that only Eddy Kay can deliver. He will be leaving you with the greatest sales lessons learned. We will also be giving away the last five (5) Eddy Kay Tool Boxes in existence. Don't miss hearing Eddy deliver his best presentation to close out the KnowledgeFest event!
RESERVE A SEAT
SURVEY

0M009 – Eddy Kay's Original Tool Box - Greatest Hits

  • Instructors: Eddy Kay
  • Track: Owner – Manager
  • Start Time: 11:00AM
  • Duration: 1 Hour 20 Minutes
  • Location: C142
  • Description: The Tool Box is the greatest sales tool ever created for the mobile electronics industry. This session will leave you with the best tips and tools for the retail floor! Understand why adding on to the invoice is the greatest customer service you can do. Learn how to sell labor rather than just quoting it. All this and more taught by the great Eddy Kay! This session will teach you in the way that only Eddy Kay can deliver. He will be leaving you with the greatest sales lessons learned. We will also be giving away the last five (5) Eddy Kay Tool Boxes in existence. Don't miss hearing Eddy deliver his best presentation to close out the KnowledgeFest event!
RESERVE A SEAT
SURVEY
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